Rumors never get rid of any global leaders. Now the news which is spreading out that Japanese motorcycle giant, Yamaha Motor Company's subsidiary firm, India Yamaha Motor Pvt. Ltd is working on a new scooter for India. The scooter is rumored to be equipped with a 125 cc engine. With this scooter, Yamaha would be focusing men customers.
At present the 125 cc scooter segment is ruled by Suzuki Access 125. Though Vespa LX 125 is very good player, the price tag of the L 125 makes itself to be a premium scooter. Hence, the Access 125 will be the only rival of the upcoming Yamaha 125 cc scooter. It is never easy to compete with the Access 125 since the scooter has already proven its ability in the Indian industry. Meanwhile, Honda Activa, Dio, Aviator, TV Wego, Hero Pleasure and Maestro make a good procession for the competition.
Yamaha's recently launched scooter, the Ray is receiving incredible responses everywhere. The scooter is specially designed for young women who love commuting in city roads. The machine has already bagged so many awards from many websites and magazines. The Ray was firstly unveiled at the 2012 New Delhi Auto Expo. From there onwards, the scooter filled all automobile news columns. It is also the very first scooter of Yamaha in India.
Yamaha Ray is powered by a 113 cc, Air cooled, 4-stroke, SOHC,2-valve, Single cylinder engine. The scooter is capable to produce maximum power of 7.1PS @ 7500rpm and maximum torque of 8.1Nm @ 5000rpm. To drive the front wheel, it is equipped with automatic transmission. The bi-wheeler has drum brake, 130mm diameter at both front and rear. In order to ensure a better ride, it is wedded with Telescopic front suspension and Unit Swing rear suspension.
Meanwhile, India Yamaha motor formed a new subsidiary group, Yamaha Motor India Sales. The new sub-firm will be handling the sales and the marketing field. "This will help us in having clear focus. We just have to sell and the manufacturing operation will be managed by the existing entity. At the existing price points, we are not getting the margin that we think we should get, but this is all going to change. There are whole host of cost-cutting initiatives being undertaken to boost margins. This move will definitely improve the profitability. We are hopeful of improving our margins by 50-60 % in the coming years," said Roy Kurian, national business head sales at Yamaha Motor India Sales.
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