Celebrating the first anniversary in India, Vespa has organized a "Test-Ride, Book & Win" contest for the customers. By this contest, Vespa offers an all-expense-paid trip to Italy for 5 lucky customers. Moreover, a Vespa per week is also gifted to a lucky customer during the contest period. The contest starts on 15th April and ends on 25th May.
What all the customers have to do to participate in this lucky contest is just book or buy a Vespa between April 15 and May 20. The offer is open to all above 18 years old.
The weekly lucky draw for the Vespa LX125 will be conducted each week among those who have booked the scooter in the corresponding week. The lucky draw for the final grand prize to visit the Mother Land of Piaggio will be held only after the offer period by the company. The prizes will be delivered and offered within 60 days.
Five lucky winners who win the LX125 through weekly lucky draw can select their favourite body color of Vespa which is available in the Indian market. The scooter will be delivered through the nearest dealership or through the dealership where the customer had booked or bought the scooter. Meanwhile, five grand lucky winners who get chance to visit Italy are offered the Economy class travel via aeroplane and can stay for minimum 3days & 2 nights in Italy.
"Win the trip of your life or the ride of a lifetime! Vespa is celebrating its first anniversary in India. And you've got five weeks to win the stunning Italian scooter or, an all-expense-paid trip to Italy. Just book or buy a Vespa between 15th April - 20th May. Every week, one winner will take home the Vespa for free. At the end of five weeks, five lucky winners will also win a trip for two to Italy!" quotes the official website of Vespa on the luck contest.
It was in April 26, 2012, Vespa came back to the Indian two-wheeler industry after a huge gap. The Vespa LX125 has been a great news maker since its arrival in the country. Still, the management failed to sell out the popularity earned by Vespa. The reason was its huge pricing. Since the company couldn't meet the targeted units, the firm was forced to cut down the price of the Vespa. The consortium slashed the pricing as lower as to Rs.7000. Still, it didn't work as they expected. Now, this is their last trick to attract customers to the store.